Promotion of Highly-Technological Products of Civil and Double Purpose of the Defense and Industrial Complex of Russia: Challenges, Efficiency and Prospects

The article describes characteristics, problems and experience of promoting highly-technological products civil double purpose at entities (including enterprises) the defense industrial complex Russia provides recommendations aimed increasing efficiency this trend. authors identify specific features purpose, analyze key tools marketing communications used in promotion with due regard to specificities target market products. Promotion strategy for ‘Tulmashzavod’ was worked out its estimated. By analyzing empiric material put forward trends whose development could foster improvement economic communication home enterprises complex.